Today I had one of those "why didn't we think of this sooner" moments. Since we knew the weather would cooperate, the used car department decided to mix up the lot and wash all used cars in the process. Neither move was revolutionary, but a suggestion by our Used Vehicle Manager turned out to be a great idea.
Since we were moving cars anyway, we took the 15 used 'special units' and put them all together in the same row. The special units are generally comprised of cars, trucks, and vans that have been on the lot for a while and therefore receive extra discounts.
There are at least two main benefits:
1. The customer can see all the best deals all in one area of the lot
2. The salesperson knows right where these vehicles are to help the customer get an extra value
The third benefit, arguably, is tying the virtual sales world of our web site specials to the physical layout of our lot. This serves to reinforce that our specials represent great buys.
Let's hope our customers are as excited for the newly cleaned and aligned used car lot as I am!
Since we were moving cars anyway, we took the 15 used 'special units' and put them all together in the same row. The special units are generally comprised of cars, trucks, and vans that have been on the lot for a while and therefore receive extra discounts.
There are at least two main benefits:
1. The customer can see all the best deals all in one area of the lot
2. The salesperson knows right where these vehicles are to help the customer get an extra value
The third benefit, arguably, is tying the virtual sales world of our web site specials to the physical layout of our lot. This serves to reinforce that our specials represent great buys.
Let's hope our customers are as excited for the newly cleaned and aligned used car lot as I am!
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